Role
Role
Role
Role
Role
UX | UI Designer Prototyping Low/High-Fidelity
UX | UI Designer Prototyping Low/High-Fidelity
UX | UI Designer Prototyping Low/High-Fidelity
UX | UI Designer Prototyping Low/High-Fidelity
UX | UI Designer Prototyping Low/High-Fidelity
Timeline
Timeline
Timeline
Timeline
Timeline
November 2024 - May 2025
November 2024 - May 2025
November 2024 - May 2025
November 2024 - May 2025
November 2024 - May 2025
Tool
Tool
Tool
Tool
Tool
Figma
Adobe Photoshop
Figma
Adobe Photoshop
Figma
Adobe Photoshop
Figma
Adobe Photoshop
Figma
Adobe Photoshop
Brief
Brief
Brief
Brief
Brief
Design the interactive and user-friendly website for TEDx LasVegas 2025 events, focusing on clear communication of event details, sponsors, speakers, and ticketing. I collaborate with web developers to ensure both visual appeal and effective functionality, aiming to attract live audience of 400+ people and 200,000+ Youtube viewers.
Design the interactive and user-friendly website for TEDx LasVegas 2025 events, focusing on clear communication of event details, sponsors, speakers, and ticketing. I collaborate with web developers to ensure both visual appeal and effective functionality, aiming to attract live audience of 400+ people and 200,000+ Youtube viewers.
Design the interactive and user-friendly website for TEDx LasVegas 2025 events, focusing on clear communication of event details, sponsors, speakers, and ticketing. I collaborate with web developers to ensure both visual appeal and effective functionality, aiming to attract live audience of 400+ people and 200,000+ Youtube viewers.
Design the interactive and user-friendly website for TEDx LasVegas 2025 events, focusing on clear communication of event details, sponsors, speakers, and ticketing. I collaborate with web developers to ensure both visual appeal and effective functionality, aiming to attract live audience of 400+ people and 200,000+ Youtube viewers.
Design the interactive and user-friendly website for TEDx LasVegas 2025 events, focusing on clear communication of event details, sponsors, speakers, and ticketing. I collaborate with web developers to ensure both visual appeal and effective functionality, aiming to attract live audience of 400+ people and 200,000+ Youtube viewers.
Background
Background
Background
TEDxLasVegas is a locally organized, independent TED event that brings together thought leaders, innovators, and changemakers to share ideas and inspire action. It focuses on addressing complex social issues and fostering community engagement. The 2025 theme highlights how social challenges are interconnected, encouraging attendees to explore these convergences and create meaningful solutions for greater impact.
TEDxLasVegas is a locally organized, independent TED event that brings together thought leaders, innovators, and changemakers to share ideas and inspire action. It focuses on addressing complex social issues and fostering community engagement. The 2025 theme highlights how social challenges are interconnected, encouraging attendees to explore these convergences and create meaningful solutions for greater impact.
Problem
Problem
Problem
Problem
Problem
The first problem is that the information architecture is unclear, making it difficult for users to find recent events, sponsorship opportunities, speaker details, and location information.
The second problem is that the visual design lacks appeal for the local community and businesses. The color palette does not align with Las Vegas’ brand image, resulting in a less engaging user experience.
The first problem is that the information architecture is unclear, making it difficult for users to find recent events, sponsorship opportunities, speaker details, and location information.
The second problem is that the visual design lacks appeal for the local community and businesses. The color palette does not align with Las Vegas’ brand image, resulting in a less engaging user experience.
Goal
Goal
Goal
Goal
Goal
My goal is to improve the information architecture to ensure easy access to key content, Additionally, I aim to redesign the visual style to better align with Las Vegas' brand image, creating a more engaging and cohesive experience for the local community and businesses.
My goal is to improve the information architecture to ensure easy access to key content, Additionally, I aim to redesign the visual style to better align with Las Vegas' brand image, creating a more engaging and cohesive experience for the local community and businesses.
Homepage
Homepage
Homepage
Homepage
Homepage
1st 2nd Version - 3rd Version
1st 2nd Version - 3rd Version
1st 2nd Version - 3rd Version
1st 2nd Version - 3rd Version
1st 2nd Version - 3rd Version
Problem:
Unclear information architecture, lack of some order of priority making users hard to easy understand the website .
Challenges:
The priority/sequence of Large amount of information in the homepage, developer listed all information in the homepage and they are used to put lates information at the top of the homepage, but it sometimes loses consistency and correlation.
Exploration：
1. I chose action-oriented and engagement-First plan,
To show action-oriented and engagement-first aim. I placed Events & Tickets before the About Us section first to emphasize that the primary goal is to engage visitors with upcoming activities immediately. Put About Us → Team & Sponsorship later for deeper involvement.
I combined our speaker at the beginning and speaker application at the bottom together, making it more clear and intuitive.
Put header and description for each section, user can understand the section content faster and clearer.
Problem:
Unclear information architecture, lack of some order of priority making users hard to easy understand the website .
Challenges:
The priority/sequence of Large amount of information in the homepage, developer listed all information in the homepage and they are used to put lates information at the top of the homepage, but it sometimes loses consistency and correlation.
Exploration：
1. I chose action-oriented and engagement-First plan,
To show action-oriented and engagement-first aim. I placed Events & Tickets before the About Us section first to emphasize that the primary goal is to engage visitors with upcoming activities immediately. Put About Us → Team & Sponsorship later for deeper involvement.
I combined our speaker at the beginning and speaker application at the bottom together, making it more clear and intuitive.
Put header and description for each section, user can understand the section content faster and clearer.
Problem:
Unclear information architecture, lack of some order of priority making users hard to easy understand the website .
Challenges:
The priority/sequence of Large amount of information in the homepage, developer listed all information in the homepage and they are used to put lates information at the top of the homepage, but it sometimes loses consistency and correlation.
Exploration：
1. I chose action-oriented and engagement-First plan,
To show action-oriented and engagement-first aim. I placed Events & Tickets before the About Us section first to emphasize that the primary goal is to engage visitors with upcoming activities immediately. Put About Us → Team & Sponsorship later for deeper involvement.
I combined our speaker at the beginning and speaker application at the bottom together, making it more clear and intuitive.
Put header and description for each section, user can understand the section content faster and clearer.
Problem:
Unclear information architecture, lack of some order of priority making users hard to easy understand the website .
Challenges:
The priority/sequence of Large amount of information in the homepage, developer listed all information in the homepage and they are used to put lates information at the top of the homepage, but it sometimes loses consistency and correlation.
Exploration：
1. I chose action-oriented and engagement-First plan,
To show action-oriented and engagement-first aim. I placed Events & Tickets before the About Us section first to emphasize that the primary goal is to engage visitors with upcoming activities immediately. Put About Us → Team & Sponsorship later for deeper involvement.
I combined our speaker at the beginning and speaker application at the bottom together, making it more clear and intuitive.
Put header and description for each section, user can understand the section content faster and clearer.
Problem:
Unclear information architecture, lack of some order of priority making users hard to easy understand the website .
Challenges:
The priority/sequence of Large amount of information in the homepage, developer listed all information in the homepage and they are used to put lates information at the top of the homepage, but it sometimes loses consistency and correlation.
Exploration：
1. I chose action-oriented and engagement-First plan,
To show action-oriented and engagement-first aim. I placed Events & Tickets before the About Us section first to emphasize that the primary goal is to engage visitors with upcoming activities immediately. Put About Us → Team & Sponsorship later for deeper involvement.
I combined our speaker at the beginning and speaker application at the bottom together, making it more clear and intuitive.
Put header and description for each section, user can understand the section content faster and clearer.
Added a search function to support content discovery and improve user navigation.
Separated location and search with other five tags with margin and distinct font-weight to improve clarity and enhance accessibility
Changed about to about us and moved to the back for clearer labeling and prioritized key sections
Optimized location with an icon for faster recognition
Added a search function to support content discovery and improve user navigation.
Separated location and search with other five tags with margin and distinct font-weight to improve clarity and enhance accessibility
Changed about to about us and moved to the back for clearer labeling and prioritized key sections
Optimized location with an icon for faster recognition
Added a search function to support content discovery and improve user navigation.
Separated location and search with other five tags with margin and distinct font-weight to improve clarity and enhance accessibility
Changed about to about us and moved to the back for clearer labeling and prioritized key sections
Optimized location with an icon for faster recognition
Added a search function to support content discovery and improve user navigation.
Separated location and search with other five tags with margin and distinct font-weight to improve clarity and enhance accessibility
Changed about to about us and moved to the back for clearer labeling and prioritized key sections
Optimized location with an icon for faster recognition
Added a search function to support content discovery and improve user navigation.
Separated location and search with other five tags with margin and distinct font-weight to improve clarity and enhance accessibility
Changed about to about us and moved to the back for clearer labeling and prioritized key sections
Optimized location with an icon for faster recognition
Added a description under the headline to welcome new users
A constantly switching callout to grabs users’ attention and aligns with the brand theme
and the CTA button for buying tickets increases immediate visibility and emphasizes that the primary goal is to engage visitors with upcoming activities immediately.
Added a description under the headline to welcome new users
A constantly switching callout to grabs users’ attention and aligns with the brand theme
and the CTA button for buying tickets increases immediate visibility and emphasizes that the primary goal is to engage visitors with upcoming activities immediately.
Added a description under the headline to welcome new users
A constantly switching callout to grabs users’ attention and aligns with the brand theme
and the CTA button for buying tickets increases immediate visibility and emphasizes that the primary goal is to engage visitors with upcoming activities immediately.
Added a description under the headline to welcome new users
A constantly switching callout to grabs users’ attention and aligns with the brand theme
and the CTA button for buying tickets increases immediate visibility and emphasizes that the primary goal is to engage visitors with upcoming activities immediately.
Added a description under the headline to welcome new users
A constantly switching callout to grabs users’ attention and aligns with the brand theme
and the CTA button for buying tickets increases immediate visibility and emphasizes that the primary goal is to engage visitors with upcoming activities immediately.
Show our speakers in carousel as an overview
followed by CTA buttons to provide a snapshot of key speakers, sparking user interest.
Show our speakers in carousel as an overview
followed by CTA buttons to provide a snapshot of key speakers, sparking user interest.
Show our speakers in carousel as an overview
followed by CTA buttons to provide a snapshot of key speakers, sparking user interest.
Show our speakers in carousel as an overview
followed by CTA buttons to provide a snapshot of key speakers, sparking user interest.
Show our speakers in carousel as an overview
followed by CTA buttons to provide a snapshot of key speakers, sparking user interest.
Put our story, team and sponsorship later for deeper involvement to enhance user flow
Shortened the about us text, followed by CTA buttons to increase readability and encourage immediate action
Put our story, team and sponsorship later for deeper involvement to enhance user flow
Shortened the about us text, followed by CTA buttons to increase readability and encourage immediate action
Put our story, team and sponsorship later for deeper involvement to enhance user flow
Shortened the about us text, followed by CTA buttons to increase readability and encourage immediate action
Put our story, team and sponsorship later for deeper involvement to enhance user flow
Shortened the about us text, followed by CTA buttons to increase readability and encourage immediate action
Put our story, team and sponsorship later for deeper involvement to enhance user flow
Shortened the about us text, followed by CTA buttons to increase readability and encourage immediate action
Leave previous talk at the end to ensure key information (headline, speakers, tickets) appears first and support SEO and content strategy cause past talks can still drive credibility and engagement without distracting from conversions.
Leave previous talk at the end to ensure key information (headline, speakers, tickets) appears first and support SEO and content strategy cause past talks can still drive credibility and engagement without distracting from conversions.
Leave previous talk at the end to ensure key information (headline, speakers, tickets) appears first and support SEO and content strategy cause past talks can still drive credibility and engagement without distracting from conversions.
Leave previous talk at the end to ensure key information (headline, speakers, tickets) appears first and support SEO and content strategy cause past talks can still drive credibility and engagement without distracting from conversions.
Leave previous talk at the end to ensure key information (headline, speakers, tickets) appears first and support SEO and content strategy cause past talks can still drive credibility and engagement without distracting from conversions.
Added a CTA section again at the bottom to increase event attendees.
"Reserve Your Seat Now" – Directs users to ticket purchases.
Added a CTA section again at the bottom to increase event attendees.
"Reserve Your Seat Now" – Directs users to ticket purchases.
Added a CTA section again at the bottom to increase event attendees.
"Reserve Your Seat Now" – Directs users to ticket purchases.
Added a CTA section again at the bottom to increase event attendees.
"Reserve Your Seat Now" – Directs users to ticket purchases.
Added a CTA section again at the bottom to increase event attendees.
"Reserve Your Seat Now" – Directs users to ticket purchases.
Highlight subscription and social media to grows the audience.
Highlight subscription and social media to grows the audience.
Highlight subscription and social media to grows the audience.
Highlight subscription and social media to grows the audience.
Highlight subscription and social media to grows the audience.
Program Page
1. The date button is too small and not clear. We could combine events from both dates onto one page and use a large title for each date before the event list.
2. Add 'EVENTS' as the first column in the table.
· Move 'TYPE' to the second column and use color-coded backgrounds to distinguish Tour (purple), Main Event (red), and Dinner (blue).
· Add 'REGISTER' at the end of the column and include 'RSVP' buttons linking to the Eventbrite page.
· Increase the font size and bold 'TYPE, TIME, LOCATION, REGISTER'—possibly adding icons before them for better visibility.
3. Increase the font size of all event names (e.g., 'Atomic Museum Tour') to improve hierarchy and readability.
· Add 'DETAIL' buttons below event titles as dropdowns to display descriptions, instead of placing descriptions next to event names.
4. Increase the margin between the 'EVENTS' and 'TYPE' columns, and maintain consistent spacing among 'TYPE, TIME, LOCATION, REGISTER'.
Program Page
1. The date button is too small and not clear. We could combine events from both dates onto one page and use a large title for each date before the event list.
2. Add 'EVENTS' as the first column in the table.
· Move 'TYPE' to the second column and use color-coded backgrounds to distinguish Tour (purple), Main Event (red), and Dinner (blue).
· Add 'REGISTER' at the end of the column and include 'RSVP' buttons linking to the Eventbrite page.
· Increase the font size and bold 'TYPE, TIME, LOCATION, REGISTER'—possibly adding icons before them for better visibility.
3. Increase the font size of all event names (e.g., 'Atomic Museum Tour') to improve hierarchy and readability.
· Add 'DETAIL' buttons below event titles as dropdowns to display descriptions, instead of placing descriptions next to event names.
4. Increase the margin between the 'EVENTS' and 'TYPE' columns, and maintain consistent spacing among 'TYPE, TIME, LOCATION, REGISTER'.
Program Page
1. The date button is too small and not clear. We could combine events from both dates onto one page and use a large title for each date before the event list.
2. Add 'EVENTS' as the first column in the table.
· Move 'TYPE' to the second column and use color-coded backgrounds to distinguish Tour (purple), Main Event (red), and Dinner (blue).
· Add 'REGISTER' at the end of the column and include 'RSVP' buttons linking to the Eventbrite page.
· Increase the font size and bold 'TYPE, TIME, LOCATION, REGISTER'—possibly adding icons before them for better visibility.
3. Increase the font size of all event names (e.g., 'Atomic Museum Tour') to improve hierarchy and readability.
· Add 'DETAIL' buttons below event titles as dropdowns to display descriptions, instead of placing descriptions next to event names.
4. Increase the margin between the 'EVENTS' and 'TYPE' columns, and maintain consistent spacing among 'TYPE, TIME, LOCATION, REGISTER'.
Program Page
1. The date button is too small and not clear. We could combine events from both dates onto one page and use a large title for each date before the event list.
2. Add 'EVENTS' as the first column in the table.
· Move 'TYPE' to the second column and use color-coded backgrounds to distinguish Tour (purple), Main Event (red), and Dinner (blue).
· Add 'REGISTER' at the end of the column and include 'RSVP' buttons linking to the Eventbrite page.
· Increase the font size and bold 'TYPE, TIME, LOCATION, REGISTER'—possibly adding icons before them for better visibility.
3. Increase the font size of all event names (e.g., 'Atomic Museum Tour') to improve hierarchy and readability.
· Add 'DETAIL' buttons below event titles as dropdowns to display descriptions, instead of placing descriptions next to event names.
4. Increase the margin between the 'EVENTS' and 'TYPE' columns, and maintain consistent spacing among 'TYPE, TIME, LOCATION, REGISTER'.
Program Page
1. The date button is too small and not clear. We could combine events from both dates onto one page and use a large title for each date before the event list.
2. Add 'EVENTS' as the first column in the table.
· Move 'TYPE' to the second column and use color-coded backgrounds to distinguish Tour (purple), Main Event (red), and Dinner (blue).
· Add 'REGISTER' at the end of the column and include 'RSVP' buttons linking to the Eventbrite page.
· Increase the font size and bold 'TYPE, TIME, LOCATION, REGISTER'—possibly adding icons before them for better visibility.
3. Increase the font size of all event names (e.g., 'Atomic Museum Tour') to improve hierarchy and readability.
· Add 'DETAIL' buttons below event titles as dropdowns to display descriptions, instead of placing descriptions next to event names.
4. Increase the margin between the 'EVENTS' and 'TYPE' columns, and maintain consistent spacing among 'TYPE, TIME, LOCATION, REGISTER'.